First generation: 418,128 units in 7 years
Second generation: 100,000 units in just 13 months
Helps enhance MSIL share in MPV segment from 25.3 % to 50.3 %
New Delhi, December 20, 2019: Clocking cumulative sales of 5 lakh units in 8 years, Maruti Suzuki Ertiga has emerged as India's best-selling urban MPV. Offering stylish exteriors, coupled with spacious interiors, brand Ertiga has found widespread acceptance among its customers. With aspirational design, focus on safety and superior performance, it has been recognised for its excellent road performance and best-in-class fuel-efficiency.
Speaking on the feat, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “Ertiga created a niche for itself as a 3-row comfortable MPV to become a runaway success. Its success helped us to strengthen market presence in the MPV segment. Ertiga is a market leader with 36% market share amongst MPVs and its leadership continues with support from customers.”
Building on the success of first generation Ertiga, the company introduced next generation Ertiga in 2018 with aspirational new design, premium interiors and powerful new engine options. New Ertiga is a proof of Maruti Suzuki's evolutionary design sensibilities and technology capabilities. It is high on safety with Suzuki's 5th Generation HEARTECT Platform and is equipped with an array of safety features such as dual front airbags, ABS with EBD, reverse parking sensors etc. as standard fitment across all variants. The customers have appreciated the next generation Ertiga for its exterior design, space and overall utility.
Further, Ertiga is the only MPV which is available in three fuel options – petrol, diesel and segment exclusive, factory-fitted CNG. Nearly 28% Ertiga customers are repeat buyers. This is a testimony towards brand loyalty and Ertiga staying relevant to changing customer aspirations over the past 8 years.